Branding and Environmental graphic design for River Romp tubing in Sevierville, Tennessee.
The brand identity for River Romp includes the bright orange color for brand awareness. When the customer sees this color on signs from the river, they will recognize it as the brand. This type choice is functional in the navigational system as it is readable from a distance away. The repetition of the backwards “R” and the tree symbol connects with the brand awareness.
